Canon
Complex digital transformation project for Canon Australia and New Zealand to deliver a new CMS, eCommerce and CRM at the same time.
This project involved journey mapping, usability testing and a thorough redesign of the whole experience, making it beautiful and useful to consumers and business partners.
The digital transformation was delivered on time and within budget, supported by an extremely talented and passioned team.
Developing personas, scenarios, information architecture, user journeys and interactive wireframes was the easy part. Stakeholders managements and different locations between Australia, New Zealand, Japan and Singapore was the real challenge
We can print at Canon and we use expensive machinery to print full journeys. As a result we cover half of the office but the stakeholders engagement was surprising.
Such a big effort, with the help of a great team. We built everything in house. We still refining the MVP or actually the MLP (Minimum Loveable Product)
